The luxury women's shoe made by Sergio Rossi composes on the roads of Milan. As the place of choice to parade in pumps, the association between the street and the designer seemed obvious.
Accompanied by Urban Act, Sergio Rossi used the Clean Tag device to think of Milan's roads as an out-of-home communication tool. On the occasion of the opening of his Italian pop-up store, the designer relies on a biodegradable, ultra geolocalized and visible outdoor marketing device as close as possible to his target: À vos pieds!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.