CLEAN TAG - MICROSOFT - SURFACE - PARIS

Street surface

The launch of the Surface tablet, a hybrid device between a tablet and a laptop, marked a radical change for Microsoft as it was the first device to be developed in-house.

To celebrate this event, the Urban Act agency designed and orchestrated a campaign that would make use of the different opportunities offered by the urban environment and the street furniture to promote the Surface Tablet.

The combined use of Clean Tags and Wall Stickering allowed Microsoft to seamlessly spread its message over the entire city and successfully emerge in the trendy shopping, tourism, and even the nightlife districts!

Urban Act made use of different types of devices to ensure a proper adaptation of the campaign's visuals based on their nature and location. Furthermore, these devices were implemented in areas with large pedestrian flows and the gathering places of the prominent social media influencers!

A giant Anamorphosis that illustrated the 3 colors of the Microsoft Surface was also deployed at the Place du Trocadéro, not far from the Eiffel tower. A device that combines Floor stickering and 3D technology to create optical illusions on the ground!

After a teaser in Japan, the campaign was simultaneously deployed in Paris, Berlin, Hamburg, Cologne, and Stuttgart during a whole week to create the buzz around this highly anticipated new product.  

A campaign that allowed the Urban Act agency to win the Gold award for its first and only participation at the Grand Prix Top Com.