Octobre 2021
CLEAN TAG - DR MARTENS - AUTRES VILLES
All roads lead to Dr Martens
Step by step, Dr. Martens' footprints have left their mark on the roads of Nancy and Aix-en-Provence. A fashion item that has become a must-have in the wardrobes of young people around the world, Dr. Martens shoes continue to conquer the planet with their own rebellious attitude.
To promote the opening of its new shops in France, Dr. Martens - accompanied by Urban Act - is using a Clean Tag device to introduce the brand's new shops.
This "business card" tag with the design of the iconic sole was set up as close as possible to pedestrian flows, taking the form of a shoe hunt. By arousing curiosity through its enigmatic aspect, this promotion generated a drive to store towards the new boutiques.
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NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.