HiPro is Danone's new sports nutrition brand, available in bottle or single-serving jar format. These products not only surf on the wave of eating well, but also and above all on the development of indoor sports.
With a slogan rooted in current events, Danone is inviting urbanites to return to the gym thanks to a Clean Tag device strategically deployed in the vicinity of fitness centres. The Clean Tag is indeed incomparable in terms of hyper-targeting and capturing a precise target!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.