For the launch of its new "Lingerie is boring" collection, Chantal Thomass has decided to communicate through a Clean Tag device coupled with a Free and Wild poster campaign this autumn. With a new graphic charter, made up of a punchy colour and a strong visual, Chantal Thomass stands out and exposes itself in the streets of Paris.
A visible device in the most fashionable and busy areas of the capital to guarantee a strong emergence with the target.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.