Old school American car dressed with flowers... a visual gimmick Tayc can't do without! Present in his video clip "Le temps", main element of the cover of his first album and of his second "Fleur froide - Second état : la cristallisation".
It is on the occasion of the release of the latter that Urban Act accompanied the artist to immerse his fans in his universe. A total experience: visual, sound and smell!
At the heart of the event, the cover of the second opus came to life like a real cinema set, with the soundtrack being the tracks "Nues", "6.4" or "Hadja" and the atmosphere marked by the scent of the artist's perfume "Remords".
Invited by the hosts, dressed as the hitwoman facing the artist on the cover, passers-by took Tayc's place for a moment...
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.