You were waiting for the release of Fenty Beauty's first "Full Frontal" mascara? Rihanna's brand asked us to organize an event for the release of its new product to an ultra-qualified target from February 26th to March 3rd. Urban Act set up a 15m² stand around 5 fashion shows in direct affinity with the DNA of Fenty Beauty. An 8m² photocall, a photographer, a make-up area and a personalised floor made up this set-up.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.