Octobre 2015
BRAND EXPERIENCE - EUROPCAR - BLUECAR - PARIS
Get electric!
Advertiser: Europcar
Campaign: Bluecar
City: Paris
Expertises: Brand Experience, Clean Tag, Wild Stickering
Campaign: Bluecar
City: Paris
Expertises: Brand Experience, Clean Tag, Wild Stickering
A ceremonial launch for the BlueCar rental service.
To celebrate the launch of the new BlueCar rental service, Urban Act has imagined for Europcar and its subsidiaries, a multi-channel advertising campaign that comprised of Flyer distribution, Clean Tags, Floor Stickering, advertising banners, massage sessions and of course the BlueCar itself.
An original and unique happening hosted at the heart of the Saint-Lazare district. This campaign made possible to inform the public about Europcar’s eco-friendly/green services, and in particular its exclusivity concerning the BlueCar.
An offer which emphasize on the well-being and quality of driving in an electric car.
The public also had the opportunity to participate in a photo sharing contest on social networks and win various prizes.
A system that integrates different levels of interaction with the public according to its availability, its appeal and interest.
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NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.