ADVERTISING CANVA - BENETTON - UNHATE - PARIS

Kiss n’Hate!

Urban Act had the privilege of rolling out the latest Benetton advertising campaign on French territory. Entitled "Unhate", this new campaign was on par with the brand's desire to use its communications to raise awareness on social issues.

Visuals of world leaders kissing each other took the world by surprise, creating a buzz, not to say a scandal, on all the media channels!

A Guerilla Marketing operation was carried out simultaneously in Paris, New York, Rome, Milan, and Tel Aviv. For our part, the agency relied on its perfect knowledge of the city and its operational mastery (more particularly in the use of the advertising canvas) to display Benetton's new visuals in the French capital.

The "Unhate" campaign was extensively covered by the media and prompted a very strong interest on the web. An operation that would have been almost impossible to conduct through conventional billboard advertising.

Once again, the level of freedom offered by Street Marketing and Guerrilla Marketing proved to be a vital part of the brand's Out-of-Home communication.