Falling down, getting back up, that's the Zegna game. The Italian luxury brand for men has come to put its mark on the heart of Paris. Its new campaign: "La joie de vivre fait l'homme" was illustrated by staircase diversions which were completed by a wild poster to increase their visibility in a modern and trendy way during the FW19 in Paris, London and Milan.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.