The Pantone Pink PP by Valentino has come to life all over the world. Covering the walls of New York, houses in Seoul, staircases in Paris... a real street and guerrilla marketing operation!
In London, the Italian luxury brand has hijacked an emblem, an icon of the British capital: telephone boxes.
Set up in the heart of the city, in Piccadilly Circus or in front of Harrod's, this immersive, highly affinitive ambush marketing device caused a sensation, allowing all passers-by to discover and appropriate the device for improvised shootings.
A creative outdoor communication device, making the street a showcase tailored to Valentino.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.