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Janvier 2017

APPROPRIATION OF URBAN MATERIALS - SEPHORA - KAT VON D - PARIS

An XXL format campaign on everyone's lips

Advertiser: Sephora
Campaign: Kat Von D
City: Paris
Expertises: Appropriation of Urban Materials, Display Board

Applying makeup to the street furniture! A challenge taken by the Urban Act agency on the behalf of Sephora!

To celebrate the launch of the Kat Von D makeup collection, sold exclusively at Sephora, Urban Act deployed an original and artistic Guerrilla Marketing campaign which aimed to arouse the curiosity of the public, drive traffic to the stores, and generate content on the social networks!

XXL Lipstick sculptures and Display Boards were deployed in emblematic districts of the capital, including the streets located around the Champs Elysées. A well-rounded campaign that enabled the public to discover the new make-up brand and to be immersed in its universe.

Other realisations expertise Appropriation of Urban Materials


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NATIONAL AND INTERNATIONAL OUTREACH

A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.