In this new Fashion Week, the Christian Louboutin house is exhibiting itself in a graceful and elegant way on the public space, notably on an emblematic monument of the city of Paris, the Alexandre III Bridge.
Advertising installations in an outdoor environment are part of an artistic approach to the delight of Parisians and foreign passers-by who spontaneously parade and immortalise the place and the advertising work.
Guerilla Marketing devices born from the desire of the Urban Act agency to create strong, original and creative interactions in the urban environment and to make the street the most beautiful stage!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.