Dr. Martens is not one to shy away from creative and surprising communication, but once again it has gone for originality in its new campaign. The people of Bordeaux were able to discover their bicycles accessorised with waterproof saddle covers in the colours of the British brand; a device that is particularly well suited to the city, which has seen an increase in the number of cyclists and cycle paths in recent months.
This campaign allowed Dr. Martens to promote its shop in Bordeaux in an original and amusing way, while at the same time raising its profile with the public.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.