Mars 2020
APPROPRIATION OF URBAN MATERIALS - DR MARTENS - 60 ANS DE LA MARQUE - ESCALIERS - PARIS
As strong as you are
Advertiser: Dr Martens
Campaign: 60 ans de la marque
City: Paris, Other cities
Expertises: Appropriation of Urban Materials, Wild Posting, Wall Covering
Campaign: 60 ans de la marque
City: Paris, Other cities
Expertises: Appropriation of Urban Materials, Wild Posting, Wall Covering
Dr Martens is launching its new campaign of Wild Posters, Wall Covering and Urban Media Hijacking in Paris and Lyon, ready to face anything and bounce back with us. A campaign tinged with yellow and black that gives us the will to get back on our feet when life upsets us.
It is with creativity that Dr Martens exposes itself by enhancing its image and its fighting spirit. The customised systems put in place are vectors of emergence thanks to their great freedom of location, but also create links due to their proximity to the target and their creativity in their composition. Dr Martens benefits from wide visibility at the heart of the relevant urban flows.
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NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.