With AYNA, which means "life" in Malagasy, Tsew the Kid signs a very introspective album. Confiding in his first steps and his earliest memories in Madagascar, he also addresses his sense of family and his discovery of love.
This highly anticipated second album has been the subject of a national Marketing Sauvage campaign. The artist reveals himself in this new, more intimate album via a Wild Poster campaign in the largest cities in France.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.