On September 25th, Bekar released his first mixtape entitled Briques Rouges, a reference to his hometown: Roubaix. It was his encounter with the Panenka Music label that propelled him to the rank of rapper to watch, with an album highlighting his native region. It was in this context that Urban Act took on the task of covering the walls of Lille and its metropolis with wild posters. A street marketing campaign to complement a media campaign promoting this new album.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.