On the occasion of its charity project for the Lazzaro Spallanzani Hospital in Rome and in the context of Covid-19, Valentino is launching its #ValentinoEmpathy campaign conceived by creative director Pierpaolo Piccioli. The casting for the #ValentinoEmpathy campaign includes a panel of artists, models and friends of the Valentino house wearing a look from the FW20/21 collection. The portraits were taken by the loved ones with whom each talent experienced this difficult moment.
Urban Act deployed this new Valentino campaign on billboards in Paris, Milan, London and New York and broadcast the different portraits in English, Italian, French, Spanish, Chinese and Arabic.
An original way to communicate the brand's support during this difficult period.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.