Bronx is Marseille, the northern neighbourhoods, the Corsican gangs, the war of the police with dubious practices...
The city of Marseilles, a cinematic city if ever there was one, lends its image and aesthetic to this dark, tragic, hard-hitting thriller by Olivier Marchal, available exclusively on Netflix.
It is therefore quite natural that the people of Marseilles have had the exclusive privilege of being immersed in the Bronx universe through a Wild Poster campaign in 2 formats featuring the film's emblematic characters accompanied by punchlines in a nod to Marseilles references (Taxi, Les Marseillais, etc.).
Now it's your turn to discover the story of this massacre on the Netflix platform.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.