A wild elegance could be the title of this Boucheron campaign. From 24 February to 3 March, you could see 4 variations of a visual designed to counter the codes of classic high jewellery campaigns to better promote the brand's jewellery. Playing on the discrepancy as well as on the contrast, this campaign implanted in the districts near the Place Vendôme allows the brand to emerge with its target and work through this device a differentiating communication.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.