La Flamme! The event series that everyone was waiting for was released on 12 October 2020 on Canal+. This parody of the Dating reality shows was a hit.
In addition to its classic media campaign, Canal+ has chosen an out-of-home approach via a billboard. An urban billboard that is set up as close as possible to the flow of traffic, which is installed on a principle of repetition and allows a strong visual impact and a great proximity to the exposed public.
Different locations were selected for the implementation of this campaign with visuals specifically associated with each type of site: a visual intended for M6 to inform them that the new bachelor they are looking for is on Canal +, a visual for Universities expressing the fact that it is more important to find true love than to pass one's exams, etc.
Jonathan Cohen may not have found true love yet, but the whole of Paris is already under his spell!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.