For the release of the second part of Eddie Murphy's adventures in "A Prince in New York", Amazon Prime Video is going all out. A combination of billboards and posters was chosen to decorate the Petit Palais and its surroundings in the style of the Zamunda embassy, and to announce the return of the most famous Afro-American comedian in one of his most cult roles.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.