Mars 2021
ADVERTISING CANVA - WINAMAX - LEO, MI CASA ES TU CASA - PARIS
Operation seduction for Winamax
Advertiser: Winamax
Campaign: Leo, mi casa es tu casa
City: Paris
Expertises: Advertising Canva, Display Board, Wild Posting
Campaign: Leo, mi casa es tu casa
City: Paris
Expertises: Advertising Canva, Display Board, Wild Posting
Winamax, a great lover of inventive and amusing words, is taking advantage of the electric atmosphere surrounding the second leg of the Champions League match between PSG and FC Barcelona to launch a mischievous campaign.
With the slogan "Leo, mi casa es tu casa" ("Leo, my home is your home") displayed all over the capital, the bookmaker is playing the role of matchmaker between Lionel Messi and the Parisian club, where rumours of a rapprochement for the next season are rife. This will add fuel to the traditional rivalry between the two clubs...
For this campaign, Winamax has taken a very big step forward with a multi-media event plan combining advertising banners, billboards and outdoor advertising, all deployed in a strategic network from the Barça players' hotel of residence to the Parc des Princes.
It's impossible for "Leo" to have missed the message!
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