Convicted
« In a judgment handed down on August 28, 2024, the Paris correctional court convicted the company URBAN ACT and its director of the offenses of placing advertising that did not comply with local advertising regulations or that was unlawfully placed on a remarkable heritage site or on listed buildings, from June 2017 to June 2021. The company was sentenced to a maximum fine of 3,500 euros. A financial penalty was also imposed on its director. The court handed down these penalties in view of the multiple warnings issued by the administrative authorities, which URBAN ACT failed to act upon, demonstrating its disregard for regulations governing advertising in the public space. The court ordered the publication of this sentence as an additional penalty.»
ADVERTISING CANVA - WINAMAX - LEO, MI CASA ES TU CASA - PARIS
Operation seduction for Winamax
Campaign: Leo, mi casa es tu casa
City: Paris
Expertises: Advertising Canva, Display Board, Wild Posting
Winamax, a great lover of inventive and amusing words, is taking advantage of the electric atmosphere surrounding the second leg of the Champions League match between PSG and FC Barcelona to launch a mischievous campaign.
With the slogan "Leo, mi casa es tu casa" ("Leo, my home is your home") displayed all over the capital, the bookmaker is playing the role of matchmaker between Lionel Messi and the Parisian club, where rumours of a rapprochement for the next season are rife. This will add fuel to the traditional rivalry between the two clubs...
For this campaign, Winamax has taken a very big step forward with a multi-media event plan combining advertising banners, billboards and outdoor advertising, all deployed in a strategic network from the Barça players' hotel of residence to the Parc des Princes.
It's impossible for "Leo" to have missed the message!
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NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.