Event sampling
Goutal Paris
The Tuscan sun invites itself to Paris
The scent of Tuscany and the imagination of Marguerite Yourcenar hover over the French capital. Parisian perfume maker Goutal commissioned the Urban...
Test
Product
TO GRIPS WITH THE PRODUCT FOR A BETTER VALORISATION, APPROPRIATION AND ADHESION TO THE BRAND
#ContactLive #AffinityProduct #BrandPreference
WHAT ARE THE ADVANTAGES OF A PRODUCT TEST?
Campaigns aimed at product testing help to create a privileged relationship with consumers, they demonstrate the interest of the product and offer an opportunity to validate its ability to make itself useful or even indispensable. The approach consists in creating a favorable context and conducive to an exchange that will influence the desire to buy and to create ownership. The supports and activations used are multiple but the approach is participative to create the greatest proximity and the greatest desire to buy. These product tests, when they are carried out as part of Street Marketing operations, enable the brand to meet the public, to introduce them to a new offer, or even to share with them feedback on similar products. The brand gains visibility and creates qualified contacts.
To try it is to adopt it! Brands are constantly looking for ways to seduce their target audience and to perpetuate their image with them. The existing saturation in certain market segments leads the shopper to try, test, and appropriate the product before making a purchase decision. Product testing is all the more appreciated in this context.
Live contact
The Test Product allows a live and interactive meeting with the shopper for a greater awareness and adhesion to the product he will test and appropriate.
Participation
The Test Product is part of a participative approach with the shopper and even integrates different levels of participation involving the product.
Affinity
The Test Product is a process and an affinity approach par excellence, the brand meets the shopper and offers to test its product.
Brand experience
The Test Product is designed and implemented to promote the strongest interaction between the brand and the consumer, the experience is at the heart of the encounter.
Test Product campaigns carry strategic stakes for advertisers, particularly in the context of product launches or when the brand is not well known. These product test operations promote a context that creates value and affinity with the target audience, they enhance a new offer in a local approach as few media allow.
The Urban Act agency has been accompanying advertisers for more than 20 years in the realization of test product campaigns that aim to promote the emergence of the brand as well as a handling of the products, the pleasure will be all the more tenfold as the experience will be immersive and engaging.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.