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Alternative
Marketing


USING NEW COMMUNICATION SUPPORTS IS AN IMPORTANT CHALLENGE OF DIFFERENTIATION AND EMERGENCE FOR MORE AND MORE ADVERTISERS

#Alternative #MarketingGeolocated #MarketingViral

WHAT IS ALTERNATIVE MARKETING?

Alternative Marketing is a set made up of a plethora of new forms of marketing that are all aim to create real emotional connections with the target audience in order to develop "digital word of mouth" by using media and operations that are more offbeat and original. Street Marketing and Guerrilla Marketing are the two different forms of communication most frequently associated with Alternative Marketing. They offer the possibility to develop proximity, interest, notoriety, but also credibility and even adherence to the values of the brand through creative and offbeat devices. 

Alternative Marketing stands out for its originality and the multiple forms it can take, through the use of constantly evolving media, particularly with DOOH, Phygital or Geomarketing. 

Given the commitment Alternative Marketing provides, its ability to be implemented in a hyper-targeted manner and the attractiveness it initiates, the latter promotes better interaction with the target and a greater awareness of the advertising message. A link that the classic media no longer always creates with the target.

Creative

Creative

Alternative Marketing offers great creativity in the design, scripting and possible deployment of a campaign.

Emerging

Emerging

Alternative Marketing favors a great freedom in its implementation of devices for a greater creativity, differentiation and engaging emergence.

Customization

Customization

Alternative Marketing is not constrained or limited by a framework, it offers many possibilities and responds to the need for customization.

Brand content

Brand content

The disruptive and creative dimension of alternative marketing fosters greater ownership of brand content by the exposed audience.

The street is a place of expression and (almost) infinite freedom that alternative marketing appropriates to offer new possibilities and perspectives of communication that break with the classic and historical offer.

The Urban Act agency proposes alternative devices to face the saturation of the advertising market in its most classic form and the common desire of advertisers to renew themselves and integrate more creativity in the advertising deployments of their campaigns. 

Guerrilla marketing, Wild Marketing, Ambush Marketing, Tactical Media have been an integral part of Urban Act's offer for more than 20 years, which is also what makes the agency an expert in this extraordinary advertising market.

Other realisations concept Alternative Marketing

NATIONAL AND INTERNATIONAL OUTREACH

A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.