Clean tag
Sergio Rossi
Sergio Rossi composes on Milan's roads
The luxury women's shoe made by Sergio Rossi composes on the roads of Milan. As the place of choice to parade in pumps, the association between the street and...
Proximity
Communication
CAMPAIGNS INSTALLED AS CLOSE AS POSSIBLE TO SHOPPERS FOR GREATER EMERGENCE AND AWARENESS OF BRAND CONTENT
#ContactLive #GeoMarketing #Affinity
WHAT IS PROXIMITY COMMUNICATION?
Proximity Communication includes all the media allowing to reach and create a direct link with a target in a hyper-targeted way and ideally close to points of sale. With the help of clear and direct messages, contact with the target is spontaneous, face to face and is an efficient way to enhance events, pop-up stores, drives to store, ... It can be declined in different devices and take the form of a billboard, a clean tag campaign, event sampling, a commercial animation or urban signage.
Proximity communication is part of a global communication strategy to meet specific expectations. It allows brands to reach their target with great precision, at the right time and in the desired catchment area. The more personalized, creative and favorable to this notion of proximity, the more the advertiser will be able to create a strong and lasting link with the target.
Proximity
Local communication allows a campaign to be implemented in the heart of the living area of the shopper.
Emerging
The direct link with the target allows qualified, punctual and relevant point of contact for a greater emergence of brand content.
Brand experience
The proximity communication is designed to promote the strongest interaction between the brand and the consumer, the experience is at the heart of the encounter.
Affinity
Proximity communication encourages a context of sharing and conviviality that is conducive to creating a great affinity bond.
Proximity communication is a strategic challenge for successful local communication. This concept offers brands the greatest chances to meet and attract shoppers in the heart of the urban flows that best match their target audience. The proposed measures are designed and implemented in such a way that the advertising message is most faithfully conveyed to a qualified target.
The Urban Act agency offers numerous hyper-targeting systems that promote a close proximity in order to best meet the expectations of brands and advertisers. The objectives of the campaigns are diverse and can include the form of a drive to store, web or other, notoriety, a brand experience, to initiate a buzz, ...etc. Hyper targeting requires a tailor-made approach, Urban Act helps you to define and implement the campaign that best fits your needs for a winning and adapted proximity strategy.
NATIONAL AND INTERNATIONAL OUTREACH
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.