Helium balloon
Air France
When the blue of the sky touches the earth
For the launch of Air France’s new airline, Joon, the agency has deployed a large-scale urban diversion operation involving two distinct phases: a teaser and a...
A CREATIVE MEDIUM FOR SHOPPER INTERACTION, IT CREATES AND PROMOTES A FUN AND FESTIVE ATMOSPHERE WHILE GAINING HEIGHT
#StreetMarketing #Emergence #Air #Proximity
This communication medium is very well received by the public. A high density of helium-filled balloons immediately induces a collective festive effect.
The Helium Balloon is the affinity Street Marketing support par excellence, the brand is thus associated with a moment of joy and sharing in the urban space.
The Helium Balloon is a particularly impactful Street Marketing tool, it allows dense installations for a strong emergence.
The Helium Balloon is a medium that the public appreciates and appropriates to the great benefit of the dispersion of the message in the public space.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.