Saint Laurent Rive Droite crosses the Channel to London with some wild stickering in its suitcases. The French haute couture brand announced the presentation of its new Spring/Summer 21 men's collection outside the framework of Fashion Week.
Between Trafalgar Square and Buckingham Palace, the Stickering Sauvage is part of a visibility of detail, allowing Saint Laurent to be closer to its target. Stickering Sauvage also allows for great creativity and diversity of visuals to blend in with the street furniture.
It is with an unavoidable presence in the city known as "The Old Smoke" that Saint Laurent begins the debates of Fashion Week. The campaign was accompanied by a "Affichage Sauvage" (Wild Display), allowing for strong repetition, emergence and differentiation in the heart of the English capital.
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