Appropriation of urban materials
Lego
The street, the largest playground
Lego invites itself to Paris as part of its "Rebuild the World" campaign. The Danish toy manufacturer wanted to give the Parisians the illusion that the world and...
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.