A Wild Poster or Wheat Paste campaign crossing borders for the Paris, London and New York Fashion Weeks.
The American brand Ulla Johnson once again called on Urban Act to set up a Wild Poster campaign in various cities during the FW Fashion Weeks.
The same visual used in the framework of these Wild Poster campaigns was displayed in the streets of the trendy districts of these major fashion capitals.
The brand's bohemian-inspired visuals were displayed in the fashion districts of New York, Paris and London, giving the brand a targeted presence at these key fashion moments through this wild poster campaign.
This type of billboard is particularly well suited to the brand's identity and spirit.
The same logic is applied to the wild billboards, regardless of the cities in which they are displayed: to emerge in a powerful and targeted way in the heart of places frequented by a trendy, influential public that follows fashion trends.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.