A phone to make calls? Not enough nowadays.
The primary role of this device is taken for granted, and brands are redoubling their efforts to present ever more powerful additional functions.
Oppo is not to be outdone with its 3 new Reno 4 models with very high performance characteristics.
To address the GenZ, the Chinese phone brand relies on 3 influencers to praise the new features of its device. Jade Roche, creator of filters on Instagram; Maxenss, comedian and Flashboy, dancer, editor and beatmaker create new digital content, highlighting the new specificities of the phone. A triple rear camera, a night mode, a small punch for the front camera, enough to delight this connected generation thirsting for the most followed Instagram profile.
Oppo presented these 3 models with their digital influencers in the form of a nationwide billboard to speak to and appeal to this famous Gen'Z.
You too can join the #OPPORENO4SERIES movement!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.