For a major event, a major campaign! For Moncler's big return to the world catwalk, the brand is betting on an innovative and unprecedented proposal. On the programme: five fashion shows broadcast live on the brand's networks between Milan, Seoul, Tokyo, New York and Shanghai, hosted by Alicia Keys herself.
Bound by a common ambition to be out of the ordinary, the collaboration between Moncler and Urban Act focused on a simultaneous deployment in several major European cities in order to mark these major capitals with the bright colours of Mondogenius. A campaign with strong and contrasting visuals to raise awareness, seduce and direct a cosmopolitan public to the brand's networks to amplify a promising fashion show.
This campaign marks the emergence of phygital, where digital and street-marketing break the limits of the physical.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.