New York, London and Paris: 3 major fashion capitals where the famous Fashion Weeks are organised. On behalf of its client Isabel Marant, Urban Act produced a Wild Poster campaign deployed in the streets of New York, London and Paris, focusing on strategic "trendy" neighbourhoods, areas of high traffic and nightlife.
Urban Act, an operational expertise rich in many years of experience that is being exported abroad through the deployment of its own international teams. A system that has shaken up the street marketing habits of these three capitals, to the great benefit of the Isabel Marant brand.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.