Givenchy, the French luxury fashion house is looking for its lost cat. During Fashion Week, Purrkins became the most famous cat in Paris.
To help in the search for Purkkins, Urban Act distributed search posters all around the French capital, thus creating a giant treasure hunt!
This unique campaign, inspired by classified ads and wanted notices, was supplemented by a more classic Wild Posting operation where the black and white posters featuring logo and address of the Givenchy shop at Rue des Archives were arranged in a checkerboard pattern.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.