Canal+ and its new series Narvalo take to the streets to promote and share some rather atypical campaign visuals.
Narvalo, a quirky creation by Matthieu Longatte, tells different anecdotes inspired by real-life problems and told by a group of friends.
For the release of the series, a wild poster campaign was set up in Paris, its suburbs and in the provinces with 8 visuals representing mouths and ears to remind the concept of the series: stories told or heard.
Zoomed visuals will be displayed in compositions combining the 8 visuals of the campaign to create original and emerging installations, and in coherence with the content of this series, which is creative and offbeat to say the least.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.