Olivier Rousteing and music meet at the V01 festival in the Jardin des Plantes to present their new collection and to honour the association (RED) which fights against the HIV virus and AIDS in Africa.
In a logical orchestration of the campaign, a banner reminiscent of the "Sold Out" music festivals is affixed to the poster to bring the content to life and maximise its resonance in the urban environment. This drive to web to attend Balmain's 2019 men's fashion show was a real success for the association (RED) and the artistic designer Olivier Rousteing.
At the same time, Balmain deployed a wild poster campaign in London with the collection's slogan: "Your truth is not mine".
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