Adidas is launching a brand new sneaker model and is thinking big!
The brand with the three stripes has teamed up with the US National Laboratory of the ISS and is sending its Ultraboost 20 Space Race on a space mission.
No need to be an astronaut to be able to wear this new model since this launch was done on the ground in all Foot Locker shops. To do this, a wild display announcing the date of landing of the trainer in France invaded the streets of the capital as close as possible to its target.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.