To celebrate the opening of its first store at the heart of the Marais district, MAC the famous cosmetic brand tasked the Urban Act with the creation an impressive OOH (Out Of Home) campaign!
To this end, Urban Act imagined a Street and Guerilla marketing operation that transformed the streets of Paris into a open art gallery. The Wall Covering and Street Projection devices deployed at the new outlet and its surrounding allowed the brand to blend with the urban space in an aesthetic and artistic way.
A mix of solutions that allowed a strong brand emergence and visibility in in one of the trendiest areas of Paris to the greatest benefit of its new shop!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.