Snipes + Playstation + 21 Savage : the Collab of the year !
Not yet on the market, the Playstation 5 is the rare, cult, ultimate and most sought-after object of the end of the year.
Echoing the rarity and uniqueness of this console, Snipes presents a brand new collection of 17 limited edition pieces as part of its collaboration with Sony on the occasion of the official release of the PS5. And to top it all off, Snipes has also enlisted 21 Savage, the current US rap heavyweight, to be the face and muse of the campaign.
To celebrate this collaboration, a Street Projection featuring 21 Savage was deployed during several evenings in Paris in a selection of young and trendy neighbourhoods in affinity with the target.
A device offering a strong and original visibility allowing to increase the brand preference.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.