Build, deconstruct and rebuild. Lego is once again partnering with Urban Act for the "Rebuild the World" campaign in September 2019.
For the promotion of the campaign, Urban Act imagined an ultra effective Street Projection device which, thanks to its visual creativity, allowed the target group to adhere to it quickly. This device was broadcast in key areas of Paris such as the Trocadero, Montmartre, Bastille and La Villette during 2 consecutive evenings to benefit from maximum exposure for a very aesthetic campaign.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.