An extravagant OOH (Out-of-Home) media to give life to one of the most iconic muses in the perfume industry. It is neither a movie star nor a singer, but a fictional character representing the Parisian women, invented for Guerlain in 2012 by the Kuntzel + Deygas tandem.
Deployed on the walls and facades of emblematic Parisians landmarks, the Street Projection portrayed the wanderings of a mysterious romantic young woman wearing a large oval hat and a black dress.
Through this Guerilla Marketing campaign, Urban Act successfully orchestrated a poetic masterpiece that fully embodies the rock-n-roll spirit of Guerlain House in the streets of the world capital of fashion!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.