For the re-release of Givenchy's "L'Interdit" perfume, Urban Act projected a modern and audacious advertising spot in the streets of Paris, in line with the product positioning.
This perfume, embodied by the committed actress Rooney Mara (winner of the Best Actress award at the Cannes Film Festival in 2015), transgresses codes. To transpose this TV copy, with its dark and red tones, into its most faithful universe, the projection took place on October 31st, Halloween day. Spiders climbed on the bottle to the rhythm of mystical neon lights.
By activating two long-range projection devices, it was possible to cover 10 sites in one evening and thus surprise the public massively on the day of the dead.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.