For the release of his brand new Spring-Summer 2022 men's collection, the biggest cities on the fashion planet were lit up in Alexander McQueen's colours. With panache, the luxury designer invaded the streets of New York, London, Miami, Los Angeles, Milan and Paris thanks to a monumental Video Projection system: the world's biggest facades were thus branded for a grandiose show under the stars.
This campaign was also accompanied by a large-format billboard campaign deployed internationally to create a powerful impact on passers-by and an even more impressive visual result.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.