As part of the "Roulez Jeunesse Tour”, the City of Paris and the Urban Act agency met young Parisians during the whole summer!
A device that comprised of free sample giveaways, street animations/ events, and of course a "bus", which fully customized in the colors of the festival and around which all the events were orchestrated.
The bus paraded through the streets of Paris, with designated stops at the Hôtel de Ville, Place de la Bastille, Canal Saint-Martin, Place d Italy, Porte des Lilas, and Place de la République.
A mobile advertising / Roadshow operation that enabled the City of Paris to meet its inhabitants and to communicate in a way that is relevant to young people. Indeed, many of the young Parisians were oblivious of the services offered to them by the Paris City Hall and the different programs/activities to which they have access.
The Paris City Hall's goal throughout this operation was to distribute a booklet depicting the different activities proposed (often for free) throughout the summer to a maximum number of young people.
The "Roulez Jeunesse Tour" provided the Paris City Hall with a new tool to interact with the Parisians and promote its services.
In addition to the Sampling Event organized around the bus, the public was invited to take part in several activities such as shows, dancing contests, baby-foot, graffiti workshops, and other animations of all types.
Furthermore, a team of Urban Act host and hostess distributed thousands of flyers and gift bags to the passers-by, thus raising awareness about the different activities proposed by the City of Paris.
A relevant and effective Street Marketing operation that met a huge success among the Parisians of all ages!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.