Along the steps of the Alexandre III bridge, a long, athletic climb was put into perspective.
Oceansapart extends its campaign in the form of a staircase diversion allowing an illusion of depth visible from any angle. Appropriating a particularly lively space, with a constant urban flow due to its location near a metro station and festive barges, Urban Act maximises the public's interest and ownership of the message and the brand.
A demanding and creative device which also associates a QR code allowing access to a 40% discount on the entire Oceansapart catalogue, generating a drive to "e-shop".
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.