Always be ready. Stay visible. Be more impactful... Kenzo Couture keeps on improving its communications through innovation, adaptability and trying new things.
In order to win the communication battle during Paris Fashion Week, Urban Act imagined a Street Marketing device that took the form of a protective barrier to showcase the brand's visuals. An operation that allowed the brand to emerge at the heart of the Fashion show venues and received a lot of attention from the guests, the journalists, bloggers, and social media influencers present there!
In addition, a Wild Posting operation was deployed in the trendiest districts of Paris to enhance the scope and the visibility of the campaign!
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.