Reinvent the concept of the fashion show. Capture the attention. Be ubiquitous! Such are the ambitions of the Satellite brand for the upcoming Paris Fashion Week!
Urban Act has thus proposed a Street Marketing device that commensurates with the brand's wishes: to create its own fashion show alongside a selection of fashion shows.
Large format Advertising Canvases incorporating the visuals of the new collection were installed near these venues to act as a photocall for the guests to participate in Satellite's unsanctioned fashion shows!
This device was reinforced by a Wild Posting campaign in the trendiest districts of the capital.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.