Chloé's new spring-summer 2021/2022 collection is a continuation of its new fashion era led by Gabriela Hearst, who took over as artistic director of the French fashion house on December 7. Called "Source", this collection is placed under the sign of the environment and sustainable development thanks to the use of eco-friendly natural raw materials.
To accompany the collection, Chloé called on Urban Act to deploy a large-scale billboard campaign in the streets of New York. Visuals with a fresh, plant-based aesthetic that offer strong, differentiating visibility to the haute-couture brand.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.