As France continues to decontaminate, mask manufacturer Cidaltex has chosen to support the effort by offering a bag of 5 medical masks to Parisian passers-by. By placing itself in the vicinity of two major cultural venues that have recently reopened (the Louvre and the Grand Rex), Cidaltex is sending out a strong and precise message, as shown in the operation's slogan flocked on the backs of the hostesses: #ProtectYourDecontamination.
Beyond this mask sampling, the campaign aims to encourage the public to participate in the competition proposed by the brand and mentioned on the distributed flyers.
This committed and perfectly controlled campaign enabled Cidaltex to reach out to its target audience while reinforcing brand preference.
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