To "taste" a perfume is to adopt it! French perfume maker L'Artisan Parfumeur teams up with the Urban Act Agency to create an experiential street marketing device that would appeal to the olfactory and gustatory senses of its target audience.
A product sampling event organized around a colorful ice-cream cart allowed the passers-by to discover the brand's new fragrance Bana Banana in a totally unusual way!
Indeed, besides the traditional perfume samples, the passers-by were offered a traditional ice cream, flavored with the ingredients used to create perfume!
Through this Street Marketing campaign, L'Artisan Parfumeur, who has a unique approach in the world of perfume, was able to share its DNA with the public, and generate a strong and unique brand preference.
A very specific profession, strong customer expectations and local know-how that is not always mastered
or up to the stakes, have prompted advertisers to seek Urban Act and its expertise beyond its borders.